Our work with Patagonia—the industry leader in advocating for and protecting our environment—is driven by mutual interests and values. As a select agency servicing Patagonia’s marketing and digital solutions, we work to strengthen their unwavering vision and strategically extend their revolutionary ethos. It’s a more relevant approach to brand marketing that builds brand loyalty via consumer passion.
After our president threatened the protected status of 27 national monuments—more than 3 million acres stretching from Maine to Hawaii—Patagonia responded with a powerful initiative called Save Our Public Lands.
We branded and developed an interactive map and resource center encouraging everyday activists to join forces in this battle.
We developed digital and video assets for “100% for the Planet” and won big—$10 million worth of funds raised for global environmental groups (and the biggest retail story of the year, in a single day).
100% For The Planet Results
Biggest Retail Story of 2016
Black Friday Sales increase from $2M to $10M (all donated)
Fostering a community around civic activism and environmentalism is one of Patagonia’s primary goals, so we set out to carve a digital space to support and inspire the exchange of ideas.
We brought “The Cleanest Line” into a visually immersive platform where Patagonia and its consumers can publish content, share experiences, and rally support for environmental protection & civic engagement.
Our straightforward yet alarming video asset for 2016’s “Vote Our Planet” initiative inspired Americans to protect our environment at the polls.