One of the oldest American footwear brands, Saucony has set the pace for running shoe design since 1898. As one of Saucony’s agencies, we work tirelessly to hone their web and social presence and craft original product stories that are totally immersive. From cutting-edge running technologies to more sneakerhead-focused fare.
We launched Runbox to extend the brand from running to fashion-first, reaching new lifestyle consumers.
From naming and set design to photo and video, our product launches give Saucony Originals’ street-inspired releases a powerful narrative.
We rebuilt the foundation of the Saucony brand from their natural position as the leader of the running industry using a story centered on Rod Dixon—a Saucony enthusiast, 80’s marathon winner, and all around running animal.
As their digital agency of record, our in-house interactive, photo, and video teams craft immersive stories that drive consumer engagement.