Saucony

A Story to Run With

One of the oldest American footwear brands, Saucony has set the pace for running shoe design since 1898. As one of Saucony’s agencies, we work tirelessly to hone their web and social presence and craft original product stories that are totally immersive. From cutting-edge running technologies to more sneakerhead-focused fare.

Saucony Runbox, styled by Someoddpilot

We launched Runbox to extend the brand from running to fashion-first, reaching new lifestyle consumers.

Styleguide for Saucony's Runbox by Someoddpilot
Content strategy for Saucony's Runbox – portraits by Someoddpilot

From naming and set design to photo and video, our product launches give Saucony Originals’ street-inspired releases a powerful narrative.

Egghunt shoe for Saucony Originals, styled by Someoddpilot
Desert shoe for Saucony Originals, styled by Someoddpilot
Jersey shoe for Saucony Originals, styled by Someoddpilot
Shoe mosaic – Jersey, Derby, Pumpkin Spice for Saucony Originals, styled by Someoddpilot
Chicago Dog shoe spread for Saucony Originals, styled by Someoddpilot
Chicago Dog shoe for Saucony Originals, styled by Someoddpilot
Derby shoe for Saucony Originals, styled by Someoddpilot
Spring Break shoe for Saucony Originals, styled by Someoddpilot
Letterman shoe for Saucony Originals, styled by Someoddpilot
Saucony
Saucony
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Saucony

Media toolkits extend the brand’s reach across media outlets from GQ to Hypebeast

We rebuilt the foundation of the Saucony brand from their natural position as the leader of the running industry using a story centered on Rod Dixon—a Saucony enthusiast, 80’s marathon winner, and all around running animal.

Saucony's website featuring the Virrata shoe, designed by SomeoddpilotSaucony's website featuring products, optimized for ecommerce messaging by Someoddpilot
Saucony

As their digital agency of record, our in-house interactive, photo, and video teams craft immersive stories that drive consumer engagement.

Go to the Pitchfork Case Study